Classic cologne has always carried the same image: a quick burst of lemon, neroli, and herbs. It was refreshing, yes, but predictable.

USUAL decided to rewrite that story. Think of it as cologne, redefined. You still get the freshness and ease you expect, but built with the structure of a modern perfume, longer lasting, layered, and unapologetically distinct. It’s not a copy of the classics, it’s a reinterpretation with more edge and depth.

CONTEMPORARY COLOGNE keeps the spirit of freshness, but strips away the clichés. Instead of the soapy florals and heavy herbs, it opens with a crisp, luminous blend of bergamot and yuzu, like squeezing fresh lemon over sparkling water, bright without biting. Layered with a green-aromatic lift and a soft peppery nuance. The freshness doesn’t fade fast; it glides into smooth vetiver and polished woods, like the smell of fresh root grass.

The key is in the molecules. ISO E SUPER® wraps everything in a transparent, velvety woodiness. Ambrofix® adds a warm, woody-amber scent that’s soft, smooth, and sticks around on your skin. Galaxolide and Habanolide create airy, skin-like musks. Vetyveryl Acetate as the modern backbone, giving a clean and steady that keeps everything balanced. It’s fresh that lasts, evolving with your skin instead of evaporating from it.

Main molecules:

ISO E SUPER® — transparent, velvety woodiness that blends with your skin and makes everything feel smoother.

Ambrofix® — warm, woody-amber depth that’s soft, refined, and stays close.

Galaxolide — clean, airy musk that feels like fresh skin.

Habanolide — crisp, modern musk with a cool, breathable lift.

Vetyveryl Acetate — fresh, root-like woods as a modern backbone, steady and balanced.

Main accords:

Clean

Citrus

Green

Aromatic

Woody

Musky

Top: Bergamot, Yuzu.

Middle: Basil, ISO E SUPER.

Base: Cloves, Ambrofix, Galaxolide, Habanolide, Vetyveryl Acetate.